How To Sell on Pinterest
How To Sell on Pinterest
On the Internet, the power of an image is everything. The people behind Pinterest know this, and that’s why their social network is one of the most visually rich across the web. You can find some of the most appealing images about any topic on this website. It’s a great way to showcase new trends in fashion, food, technology, art, design, and many more fields where visuals can help you make a sale.
Using Pinterest to Get Exposure for Your Brand
If you want to learn why Pinterest is good for your business look no further! Have you noticed how a lot of storefronts simply don’t put much of an effort to make a decent a storefront look stunning like it was the norm back in the XX century? That’s because everyone gets a first preview of the products they are looking for from the Internet. Pinterest is probably the best medium to do so, especially if you have something unique or with a limited run.
If you are wondering what does this brings to your business strategy, let’s take a look at the straightforward benefits offered by Pinterest:
- Increased visibility for a targeted audience
- Overall brand awareness
- Opportunities to build follow backlinks for other products you may offer
- Full social media engagement
Pinterest will make it easy to make any sales by letting you provide your contact info or a link to your main website to allow the visitor to make a purchase. It’s easy, and it’s powerful, it works!
Getting Started on Pinterest – How to Create a Pinterest Business Account
Understanding Pinterest – the greatest social network – is not an easy task. How to sell your products on Pinterest you may ask. First of all you can’t sell anything with a regular Pinterest account. You have to create a business account, and those are only available from your desktop. After you are done with the initial stage of registration, you will be asked for a lot of information regarding your business as well as the angle of your product. Pinterest likes to make sure you are offering something legal, so bear with it until you are done. After that, you only need to check the terms of service, and you can get started.
If you already had a user account, you can switch it to a business using the browser. You will also need to link the website of your business to your Pinterest account. That way, you can get some of the analytics offered by the platform. The same procedure of registration will take place to make sure you comply with Pinterest’s policies. Once you are done, you can hit that conversion option, and your account will make the transition.
How to sell on Pinterest?
With your business account set, now you have to start creating pins to build your audience. It all begins with a blank pin and your ideas. We have mentioned this at the beginning, but it is worth to remember that Pinterest is a visual social network, so the focus of your strategy should be to Pin the most attractive image you can get related to your product to make people wonder about the benefits of your offering. Using stock images, it’s a big no-no on Pinterest. It’s all about originality here. These are other recommendations to make successful sales on the platform:
Take the Time to Research your Targeted Audience
The most boomer thing you can do with any social media platform is starting a campaign on it without realizing if such a platform is the best for your product. You can’t market something hip and trendy on Facebook these days. The demographics of the platform have changed a lot in the past three years.
Pinterest is right up there with Instagram in terms of engagement. The platform has gone toe to toe with the king of visual social media, and it’s stepping on its shoes, taking a more extensive margin share of female consumers’ posts during most of 2019. Top this with the fact that Pinterest has over 5,000 categories to scroll, and you have something special catering to anyone.
Build Engagement Using Buyable Pins
Buyable pins are the starter pack of engagement within the platform’s network. It is also the most accessible feature to use in a business account. When you activate this option, a button will be placed on your Pin, making it easier for anyone willing to purchase to do so by clicking on your Pin.
They are great to lead people to e-commerce sites and turn a view into a conversion quickly. These pins become more noticeable because they are labeled in blue and aimed at your audience based on targeted demographics.
Create a Strategy Using Rich Pins
Using rich pins calls for a bit more knowledge about the platform and what you can do with it, as well as the reach you expect to have. You will find six different options to manage in the ad manager.
All the variations of the feature are there for you to exploit to the best of your capabilities. With a good marketing strategy, you can reach anyone, even the casual viewers who might want to try your offerings out of curiosity.
Rack More Engagements Using Promoted Pins
Promoted pins are probably the crown jewel out of Pinterest’s features. It’s also one of their oldest ones, and it has been fully redesigned to promote pins based on their quality and creativity.
Promoted pins work like any cost-per-click campaign, but it does so in unique ways since the algorithms of the network will look for the best placement based on the imaginativeness of your Pin as well as the reputation you have built in the network.
Promoted pins are also inexpensive as a marketing strategy since the platform collects just a small fee for one-time use that can lead to many conversions on your end.
Now that you know all of this, you can move forward with your brand new Pinterest account and score more sales based on the quality of your product. Don’t take the network for granted! A little research will show you that Pinterest is something that is filling the void left by fading networks such as Instagram or visual sites that are no longer appealing, such as Tumblr.
